The Senior Social Media Marketing Specialist for Brand Management and Digital Strategy in Vadodara will lead the creation and execution of strategic social media campaigns to elevate brand visibility and audience engagement. This position requires overseeing social media accounts, curating impactful content, and implementing targeted campaigns to increase brand recognition. The role involves tracking performance metrics, identifying trends, and refining strategies based on analytics to maximize effectiveness. Working closely with marketing teams, the specialist will ensure that digital efforts align with overall business objectives. Strong expertise in social media platforms, exceptional communication skills, and a solid background in social media marketing are crucial for success in this fast-evolving role.
Age Limit
- Minimum Age: 25 years
- Maximum Age: Typically, no strict upper age limit, but most applicants range between 25-40 years.
Qualifications
- A Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.Certification in social media marketing, digital marketing, or brand management is advantageous.
Education
- A degree in Marketing, Business, Communications, or a related discipline is required.Advanced knowledge of social media platforms, digital marketing tools, and analytics is preferred.
Eligibility
- Proven experience in social media marketing and brand management.
- Strong understanding of digital strategy, audience engagement, and content creation.
- Proficiency in tools such as Hootsuite, Buffer, Google Analytics, and social media advertising platforms
Pay
- Salary Range: ₹35,000 to ₹60,000 per month, depending on experience and qualifications.
Job Type
- Full-time position.
Shift and Schedule
- Shift Timing: Regular day shift.
- Schedule: Typically Monday to Friday, 9 AM to 6 PM, with occasional weekend work for campaign launches or events.
Experience
- Required: 3-5 years of experience in social media marketing, brand management, and digital strategy.
- Experience with content creation, campaign management, analytics, and paid social media advertising.
License/Certification
- Certification in social media marketing or digital marketing is a plus but not mandatory.
Location
- Vadodara, Gujarat, India.
- Hybrid work options may be available depending on the company.
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How to Apply
- Visit Job Portals: Look for job listings on platforms like LinkedIn, Naukri, or Indeed, or check the company’s official website.
- Prepare Your Resume: Highlight relevant experience in social media marketing, brand management, and digital strategy, along with any certifications or achievements.
- Submit Application: Apply through the job portal or company website by filling in the required details and uploading your resume and cover letter.
- Follow-Up: After applying, follow up with an email or phone call to express your continued interest in the position.
How to Work in This Job
- Brand Strategy Development:
- Create and execute comprehensive social media strategies aligned with brand goals and audience needs.
- Manage content creation, including images, videos, and written content to build a consistent brand voice.
- Campaign Management:
- Plan, launch, and monitor social media campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Collaborate with graphic designers, copywriters, and other departments to ensure cohesive messaging.
- Analytics and Reporting:
- Track and analyze performance metrics such as engagement, reach, and conversion rates using tools like Google Analytics and social media insights.
- Adjust strategies based on data to improve brand visibility and audience interaction.
- Community Engagement:
- Respond to comments, messages, and inquiries to foster positive engagement with the brand’s audience.
- Stay updated on trends and social media innovations to ensure the brand stays relevant.
Advantages of This Role
Impactful Work: Help shape the public perception of a brand and drive customer engagement, creating a direct impact on business success.
Career Growth: Gain experience in high-level brand management, enhancing your career in digital marketing and social media strategy.
Creative Freedom: Opportunities to create innovative and engaging content across multiple platforms.
Skill Development: Build expertise in digital marketing tools, social media advertising, analytics, and content strategy.
Networking: Connect with influencers, customers, and other professionals in the digital marketing space, expanding your professional network.
High Demand: Social media marketing specialists are in high demand, offering job stability and numerous opportunities for advancement.